GATORADE

One of our standout projects from the past year was collaborating with Gatorade on the reimagined “Is It In You” campaign. This iconic message, originally popularized in the ‘90s and early 2000s, was brought to life with a fresh, modern twist.

To amplify the campaign’s excitement and visibility, SG showcased two rising athletes who had recently partnered with Gatorade: Indiana Fever rookie guard Caitlin Clark and Penn State University running back Nick Singleton. Their involvement helped inspire the next generation of athletes, encouraging them to focus on inner drive, passion, and determination, rather than external pressures.

Sport Graphics branded three key locations, ensuring the campaign reached a wide audience while sparking conversation across the nation. The first location was the Hyatt in Indianapolis, where Caitlin Clark’s image was displayed on a striking 150-foot-tall visual, setting the tone for the campaign’s impact. The second location, a seven-story apartment building near Penn State University, showcased Nick Singleton’s larger-than-life image, captivating his fellow students and athletes alike. Finally, SG made another unforgettable visual statement at the JW Marriott in Indianapolis, where Caitlin Clark’s image spanned an impressive 150 feet wide by 205 feet tall.

We’re proud to have played a part in such a groundbreaking campaign. At Sport Graphics, we remain committed to delivering exceptional branding that resonates far beyond print, leaving lasting impressions that drive conversation and excitement.