The SG logo.
Key Principles for Proper Logo Use.
These guidelines are designed to help maintain consistency and coherence across all our communications and touchpoints. Our brand is more than just a logo or a color scheme; it embodies our values, mission, and the unique experience we offer.
In these guidelines, you’ll find essential information about our brand’s visual identity, including our logo usage. Consistency is key to building a strong and recognizable brand. By adhering to these guidelines, you help us present a unified and professional image that resonates with our audience and reinforces our commitment to excellence.
Before downloading and utilizing any logos, we kindly ask that you thoroughly review these guidelines to ensure accurate and appropriate application. Adhering to these standards is crucial to preserving the integrity and value of our brand.
To maintain the consistency and impact of our visual identity, please refrain from making any alterations or modifications to the logo. This includes, but is not limited to, changing its colors, resizing disproportionately, adding effects, or distorting its shape. These actions can diminish the effectiveness and recognition of our brand.
SAFE SPACE
The cap height of the “S” determines the safe space around the logo. No logos, words or graphic elements should impede this space.
MINIMUM SIZE
One-half of an inch tall size for all logos. Using it any smaller must be approved and is on a case-by-case basis.
The minimum size for digital is 50 pixels in height.
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Primary Logo
This logo is the central element of our corporate identity and should be used as the primary visual in most contexts and applications. It is designed to be versatile and easily recognizable, serving as the cornerstone of our brand's visual presence. Unless otherwise directed, this version should be used for all contract sponsorships, partner signage, and messaging.
Secondary Logo
Our secondary logo serves as a complementary element to our primary. It is designed to offer flexibility in various contexts where the primary logo may not be ideal. With approval only, use the secondary logo in scenarios where it provides a better fit while ensuring it aligns with our overall brand. It can be suitable for specific applications where the primary logo's design might not be as effective or practical.
Tertiary Logo
Our tertiary logo is an additional design option within our brand. It provides further flexibility for unique or specific occasions where the primary and secondary logos have previously been used or displayed in context. This version is intended for specialized uses and should only be employed when directed by SG.